Born between 1946 and 1964, Boomers are hardly defined by their age. Embracing online shopping, social media, and technology at large, they’ve welcomed a rapidly evolving world, with the most junior Boomers often feeling a decade younger than their age. As part of our Generational Palettes collection, PPG has curated three color stories to reference when designing spaces for Boomers.
With its neutrals being lighter shades of their accents, Hotel Modern provides a smooth, uniform design.
While more traditional Boomers feel some discomfort with how much the world has changed, many of the oldest Boomers have pride in shaping a new world where women and minorities have more freedom and stronger voices.
Airy Social Space
The idea of “anti-aging” is less interesting to Boomers than the idea of living well - indicating a consumer group with an easy acceptance about their age in life and place in society.