Generation Z Color Palettes

Color palettes for true digital natives

Generation Z, as they have been coined, consist of those born in 1995 or later. This generation makes up 25.9% of the United States population, the largest percentage, and contribute $44 billion to the American economy. By 2020, they will account for one-third of the U.S. population, certainly worth paying attention to. They are the true Digital natives, they are self aware, self-reliant and goal oriented. As part of our Generational Palettes collection, PPG has curated three color stories to reference when designing spaces for Gen Zers.

Accent Colors

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Raw and Earthy

This core color palette demonstrates a raw and earthy quality connected with nature.

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Muted Grays

Our Muted Grays palette shows overall color levels becoming chalkier and tinted, with a muted green and a misty blue best demonstrating this movement and asserting themselves as key colors.

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Fashion

Softened pinks and oranges continue to transform and lilac increasingly becomes an important color for the Generation Z market. Elevating these shades further is the resemblance to sci-fi or high shine looks, creating energy and a dramatic appeal.