Generation Z, as they have been coined, consist of those born in 1995 or later. This generation makes up 25.9% of the United States population, the largest percentage, and contribute $44 billion to the American economy. By 2020, they will account for one-third of the U.S. population, certainly worth paying attention to. They are the true Digital natives, they are self aware, self-reliant and goal oriented. As part of our Generational Palettes collection, PPG has curated three color stories to reference when designing spaces for Gen Zers.
Raw and Earthy
This core color palette demonstrates a raw and earthy quality connected with nature.